Privacy Policy

This website is operated by Anmol Foods Ltd. 135 Fortess Road, London, NW5 2HR, trading as East West (“East West”, “we”, “us” or “our”). Anmol Foods Ltd is the data controller responsible for the personal information processed through this website.

Welcome to East West. We are committed to protecting your personal data and your right to privacy. This Privacy Policy explains how East West (“we”, “us”, or “our”) collects, uses, and protects your information when you visit our website at www.eastwestlondon.com, follow us on social media (@eastwestlondon), make a booking, place an order, or otherwise interact with us.

We are committed to protecting your privacy and providing clear information about how we collect, use and safeguard your personal information.

Please read this policy carefully. If you have any questions, contact us using the details at the end of this document.

1. Who We Are

East West is an independent restaurant and pizzeria based in Tufnell Park and Shoreditch, London. We serve fusion cuisine combining the bold flavours of Indian food with traditional Italian cooking. We are the data controller for the personal data described in this policy.

East West London

135 Fortess Road, Tufnell Park, London, NW5 2HR

42-44 Kingsland Road, Shoreditch, London, E2 8DA

Email: hello@eastwestlondon.com

Website: www.eastwestlondon.com

Instagram: @eastwestlondon

2. What Data We Collect

We may collect and process the following categories of personal data:

2.1 Information You Provide Directly

• Name, email address, phone number — when you make a booking or reservation
• Delivery address — when you place an order via our website or third-party platforms such as Deliveroo or Uber Eats
• Dietary requirements or allergen information — when you inform us of specific needs
• Payment information — processed securely via third-party payment providers (we do not store your card details)
• Messages and enquiries — when you contact us directly via email, phone, or social media
• Birthday and special occasion details — when you make a celebratory booking

2.2 Information Collected Automatically

• IP address, browser type, and device information — when you visit our website
• Pages visited, time spent, and links clicked — collected via cookies and analytics tools
• Referring website or search terms

2.3 Information from Third Parties

• Booking data from SevenRooms reservation platform 
• Order data from delivery platforms (Deliveroo & Uber Eats)
• Engagement data from Instagram (@eastwestlondon) and other social media platforms

3. How We Use Your Data

We use your personal data for the following purposes and legal bases:

To fulfil your booking or order (Contractual necessity): processing reservations, confirming table bookings, and managing delivery orders.

To communicate with you (Legitimate interests / Contract): responding to enquiries, sending booking confirmations, and providing updates about your order.

To personalise your experience (Legitimate interests): recognising returning guests, noting special occasions such as birthdays, and ensuring a welcoming, personal experience — a core part of the East West approach.

To send marketing communications (Consent): if you have opted in, we may send you newsletters, promotions, and updates about new menu items, events, or launches.

To improve our website and services (Legitimate interests): analysing how visitors use our site to improve functionality and content.

To comply with legal obligations (Legal obligation): maintaining records for tax, accounting, and food safety purposes, including allergen records.

4. Sharing Your Data

We do not sell your personal data. We may share your data with trusted third parties only where necessary:

• Booking and reservation platforms (to manage your table booking)
• Delivery platforms including Deliveroo and Uber Eats (to fulfil your order)
• Payment processors (to securely handle transactions)
• Website hosting and analytics providers (Cloudflare and Astro)
• Email marketing platforms (Mailchimp if you have opted in)
• Professional advisers including accountants or legal advisers where required

All third-party processors are required to handle your data in accordance with applicable data protection laws and our instructions.

5. Social Media

East West maintains a presence on Instagram (@eastwestlondon) and other social media platforms. When you interact with us on these platforms — by liking, commenting, messaging, or tagging us — the data you share is also subject to the privacy policies of those platforms.

From time to time, we may repost or share user-generated content (such as photos tagged with @eastwestlondon). 

6. Data Retention

• Booking and order records: up to 3 years for operational and accounting purposes
• Marketing contact lists: until you withdraw consent or unsubscribe
• Website analytics data: up to 26 months (in line with Google Analytics default)
• General correspondence: up to 2 years from the date of last contact

7. Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the following rights:

• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to ask us to correct inaccurate or incomplete data
• Right to erasure — to ask us to delete your data (‘the right to be forgotten’)
• Right to restrict processing — to ask us to limit how we use your data
• Right to data portability — to receive your data in a structured, machine-readable format
• Right to object — to object to processing your data for marketing or legitimate interests
• Rights related to automated decision-making — we do not currently use automated decision-making or profiling

To exercise any of these rights, please contact us at hello@eastwestlondon.com. We will respond within one calendar month of your request.

8. Data Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. Our website is hosted on Cloudflare and uses HTTPS encryption. Payment processing is handled by secure, PCI-compliant third-party providers.

9. Children’s Privacy

Our website and services are not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will take steps to delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this document indicates when it was last revised. Where changes are significant, we may notify you via email or a prominent notice on our website.

11. Contact Us — Privacy

East West London

135 Fortess Road, Tufnell Park, London, NW5 2HR

42-44 Kingsland Road, Shoredtich, London, E2 8DA

Email: hello@eastwestlondon.com

You also have the right to lodge a complaint with the UK’s supervisory authority:

Information Commissioner’s Office (ICO)

Website: www.ico.org.uk  |  Helpline: 0303 123 1113