Cookie Policy

Quick summary

East West uses cookies and similar technologies to operate this website, remember your preferences and understand how visitors use it.

Cookies that are not necessary for the website to function will be used only where you have provided consent, unless an applicable legal exemption allows their use without consent.

You can accept, reject or manage non-essential technologies through our cookie preference centre. You can also control cookies through your browser settings.

1. Introduction

This Cookie Policy explains how [East West’s full registered company name], trading as East West (“East West”, “we”, “us” or “our”), uses cookies and similar technologies on [website address] (the “Site”).

This Cookie Policy should be read alongside our Privacy Policy, which explains more broadly how we collect, use, disclose and protect personal information.

Contact information

East West
Email: [privacy or contact email address]
Website: [website address]
Postal address: [registered or correspondence address]

2. What are cookies?

Cookies are small text files placed on your computer, smartphone, tablet or other device when you visit a website.

Cookies and similar technologies can be used to:

• enable a website to function;
• maintain security;
• remember preferences;
• understand how visitors use a website;
• measure website performance;
• support embedded content; and
• measure or personalise advertising.

This policy uses the term “cookies” to include related technologies where appropriate, including pixels, tags, scripts, local storage and software development kits.

3. How cookies are classified

Cookies may be classified according to their duration, origin and purpose.

3.1 Duration

Session cookies are temporary and generally expire when you close your browser.

Persistent cookies remain on your device for a defined period or until you delete them.

3.2 Origin

First-party cookies are set by East West through the domain you are visiting.

Third-party cookies are set by another organisation whose services or content are used on the Site.

3.3 Purpose

We group the technologies used on the Site into the following categories:

• strictly necessary;
• preferences or functionality;
• analytics; and
• advertising or targeting.

Not all categories will necessarily be used on the Site.

4. Cookies and technologies we use

The cookies used on the Site may change as the website and its services develop.

The table below should reflect the results of the Site’s most recent cookie scan. Cookie names, providers, purposes and durations should be checked against the live website before this policy is published.

4.1 Strictly necessary cookies

Strictly necessary cookies support functions required for the Site to operate or provide a service requested by you.

These technologies may be used to:

• maintain website security;
• prevent fraud, spam or misuse;
• process forms;
• remember your cookie consent choices;
• balance website traffic; or
• maintain a secure session.

Because these technologies are necessary to provide the Site or a service you have requested, they cannot normally be disabled through our cookie preference centre.

Cookie or technologyProviderPurposeDuration

[cookie name]

East West / [provider]

Records and remembers the visitor’s cookie choices

[duration]

[cookie name]

East West / [provider]

Supports website security or prevents spam and abuse

[duration]

[cookie name]

East West / [provider]

Supports form submission or session functionality

[duration]

Blocking strictly necessary cookies through your browser may prevent parts of the Site from functioning properly.

4.2 Preference and functionality cookies

Preference cookies allow the Site to remember choices you make and provide enhanced functionality.

They may remember information such as:

• language choices;
• display preferences;
• accessibility settings;
• region settings; or
• previously selected options.

Where these technologies are not strictly necessary, we will ask for your consent before using them.

Cookie or technology

Provider

Purpose

Duration

[cookie name]

East West / [provider]

Remembers website preferences selected by the visitor

[duration]

4.3 Analytics cookies

Analytics technologies help us understand how visitors use the Site so that we can measure performance and improve its content, navigation and functionality.

They may provide information about:

• the number of visits to the Site;
• the pages visitors view;
• the time spent on pages;
• how visitors move between pages;
• the source through which visitors reached the Site;
• device, browser and operating-system information;
• approximate geographic area; and
• technical errors or performance issues.

We will obtain consent before activating analytics cookies or similar technologies unless their use falls within a specific legal exemption.

Google Analytics

Where enabled, we may use Google Analytics 4 to measure and understand use of the Site.

Google Analytics may use first-party cookies, including:

Cookie

Provider

Purpose

Typical duration

_ga

Google Analytics

Distinguishes visitors and supports the calculation of visitor, session and campaign information

Up to 2 years

_ga_<container-id>

Google Analytics

Maintains and records session information for the relevant Google Analytics property

Up to 2 years

The precise cookie name and duration can vary according to how Google Analytics has been configured.

Google Analytics will not be loaded through the Site until you consent to analytics technologies, except where the configuration used does not store or access information on your device and an applicable legal exemption has been confirmed.

More information about Google’s handling of information is available through Google’s privacy documentation.

Ahrefs Web Analytics

We may use Ahrefs Web Analytics to understand aggregate website traffic and performance.

Ahrefs states that its Web Analytics service operates without cookies and does not collect personal data by default.

Although it may not place cookies, we disclose its use here because it is a website measurement technology. Its operation and configuration should be reviewed periodically to confirm that it remains cookie-free and does not process information in a way that requires consent.

Technology

Provider

Purpose

Storage on your device

Ahrefs Web Analytics

Ahrefs

Provides aggregate information about website traffic and performance

No cookies by default

4.4 Advertising and targeting technologies

Where used, advertising technologies may help us:

• measure the effectiveness of advertising campaigns;
• understand whether an advertisement resulted in a Site visit or enquiry;
• create audiences for advertising;
• limit how often an advertisement is shown; or
• show advertisements that may be more relevant to a visitor’s interests.

These technologies will not be used until you have provided consent.

Cookie or technology

Provider

Purpose

Duration

[cookie or pixel name]

[Google, Meta, LinkedIn or other provider]

Measures advertising performance or supports audience targeting

[duration]

Delete this section if East West does not use advertising or remarketing technologies.

5. Third-party content and services

Some pages may contain content or functionality supplied by third parties, such as:

• embedded videos;
• maps;
• social-media content;
• appointment-booking systems;
• forms;
• payment services; or
• live-chat tools.

These services may store or access information on your device when the content is loaded or used.

Where the technology is not strictly necessary, we will block it until you provide the relevant consent. The third-party provider may process information as an independent data controller under its own privacy and cookie terms.

The Site may use services provided by:

Provider

Service

Purpose

Further information

Google

Analytics / maps / embedded content

[applicable purpose]

Google privacy documentation

Ahrefs

Web Analytics

Aggregate website traffic measurement

Ahrefs privacy documentation

[provider]

[service]

[purpose]

[provider policy]

This table must be updated to include every third-party service operating on the live Site.

6. Your cookie choices

When you first visit the Site, you may be shown a cookie banner or preference centre.

This allows you to:

• accept all optional technologies;
• reject all optional technologies;
• choose which categories to permit; and
• obtain further information about the technologies used.

Rejecting non-essential technologies should be as straightforward as accepting them.

Your choices will be remembered for a limited period. We may ask you to make a new choice if:

• your existing consent expires;
• the technologies we use materially change;
• the purposes for which they are used change; or
• we are unable to recognise your previous selection.

You can change or withdraw your consent at any time by selecting [Cookie settings] on the Site.

Withdrawing consent does not affect the lawfulness of processing carried out before consent was withdrawn.

7. Browser settings

Most browsers allow you to view, block or delete cookies through their settings.

Depending on your browser, you may be able to:

• view stored cookies;
• delete individual cookies;
• block third-party cookies;
• block cookies from particular websites;
• block all cookies; or
• delete cookies when the browser closes.

Cookie controls are commonly available in the following areas:

Google Chrome
Settings → Privacy and security → Third-party cookies

Mozilla Firefox
Settings → Privacy & Security → Cookies and Site Data

Safari
Settings or Preferences → Privacy

Microsoft Edge
Settings → Cookies and site permissions → Manage and delete cookies and site data

Browser interfaces and menu names may change. Please consult your browser provider’s current guidance where necessary.

Blocking all cookies may affect the operation of the Site. In particular, blocking strictly necessary cookies may prevent forms, security features or preference controls from working correctly.

Deleting cookies may also remove the record of your cookie preferences, meaning that the Site may ask you to make those choices again.

8. Mobile-device controls

Mobile devices may provide additional privacy controls through the device’s operating-system or browser settings.

These controls may allow you to:

• restrict cookies;
• limit advertising tracking;
• reset advertising identifiers;
• control app permissions; or
• clear browsing data.

The available controls depend on your device, operating system and browser.

9. Do Not Track signals

Some browsers offer a “Do Not Track” setting that sends a signal indicating that the user does not wish to be tracked.

There is no single, universally adopted technical standard governing how websites must interpret these signals.

The Site does not currently respond automatically to every Do Not Track signal. You should use our cookie preference centre or your browser settings to manage the technologies used on the Site.

We will review our approach if a binding or widely adopted standard is introduced.

10. Personal information and your rights

Some information collected through cookies and similar technologies may constitute personal information, particularly where it is linked to identifiers, devices, accounts or other information.

Where UK data-protection law applies, you may have rights including:

• the right to be informed;
• the right to access personal information;
• the right to correct inaccurate information;
• the right to request erasure in certain circumstances;
• the right to restrict processing in certain circumstances;
• the right to object to certain processing; and
• the right to withdraw consent where processing is based on consent.

These rights are subject to legal conditions and exemptions.

Clearing cookies through your browser removes information stored locally on your device, but it may not delete information already transmitted to East West or a third-party provider. To make a data-protection request, contact us using the details below.

Further information is available in our Privacy Policy.

11. International transfers

Some third-party technology providers may process information outside the United Kingdom.

Where personal information is transferred internationally, East West will take appropriate steps to ensure that the transfer is made in accordance with applicable data-protection law.

Further information about international transfers is provided in our Privacy Policy and, where applicable, in the privacy documentation of the relevant provider.

12. Changes to this Cookie Policy

We may update this Cookie Policy to reflect changes to:

• the Site;
• the cookies or technologies we use;
• our suppliers;
• our data practices; or
• applicable legal and regulatory requirements.

When we make changes, we will update the “Last updated” date at the beginning of this policy.

Where a change materially affects the choices previously made by visitors, we may ask visitors to review or renew their consent.

13. Contact us

Questions or concerns about this Cookie Policy or our use of cookies should be directed to:

East West
Email: [privacy or contact email address]
Website: [website address]
Postal address: [registered or correspondence address]

14. Complaints

If you have concerns about our use of cookies or personal information, please contact us first so that we can investigate.

You may also complain to the UK Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Website: ico.org.uk